Visited Newfoundland this summer and loved Sugar Mamas ! cupcakes were delicious and the decor takes me back to good times. Cannot wait to visit again !

Riekie and Lucky Roncinske Laredo, TX

Just wanted to compliment you on the delicious cake you made for my husband’s 50 birthday cake. It was a lemon-filled lemon cake with lemon buttercream icing and it out of this world!! There were 12 of us attending his birthday and compliments galore on the cake. I highly recommend Sugar Mamas to anyone looking for a spectacular cake at a very reasonable price. Hats off to you all at Sugar Mamas 🙂

Corvin & Rebecca Verge Brighton, NL

Dear Lainie,

We would like to express our sincere thanks to Sugar Mamas for providing Nothing On Productions with the “Welcome Home Son” cakes that had more than the desired comedic effort! Nurse Jane Goes To Hawaii ran at the Barbara Barrett Theatre as the Arts & Culture Centre, St. Johns from May 31st to June 3rd. Nurse Jane Goes to Hawaii met with very encouraging reviews in The Telegram and on line. It should be noted that we sold out two evening performances.

Thank you for supporting our community theatre group. Your generosity has not gone unnoticed by our cast and crew, not to mention our audience. Enclosed is a copy of the program. Your advertisement was displayed on the inside cover; easily viewed by all audience members.

Thanks again,
Katharine Elliot
Producer

Dear Lainie & Staff of Sugar Mamas,

We wanted to thank you again for your kind donation of cupcakes for our little patient’s final day of treatment. She loved them – her face when she saw them was priceless! Your thoughtfulness and attention to detail on such short notice is very appreciated by a sweet little girl as she celebrates her return to “normal” life.

Best Regards
Emily Geary & the staff of the Cancer Care Foundation

Dear Sugar Mamas,

On behalf of the Fall Gala and Auction Committee, I would like to sincerely thank you for creating the beautiful dessert, which was a part of our Dessert Auction, for our Annual Fall Gala & Auction – A Newfoundland Kitchen Party. By donating to our Dessert Auction, you have helped contribute to the necessary rehabilitation and historical preservation of our two buildings, as well as help offset some of our operational costs. This event would not have been a success without your generous support.

Sincerely
Mrs.Nina Beresford
St.Bonaventure’s College

Hi Lainie,

I would like to thank you again for delivering the cupcakes! They were delicious and SO cute! Once everything was tasted, I think we would like to split the total number of cupcakes into quarter chocolate, vanilla, apple caramel and Republic of Newfoundland. The piped buttercream icing was beautiful! We also like your lillies made from fondant … these would be our choices.

Thanks again!
Andrea & Jonathan

Hi Lainie,

Just wanted to say thanks so much for decorating our cake, it was absolutely beautiful and the icing was delicious, we had lots of compliments on it!

We can’t thank you enough, the cake AND the service was beyond expectation. We’ve already recommended you to many of our friends who are getting married over the next year. If we need cake or sweets we’ll certainly be in touch again. When we get the cake pictures back from the photographer we’ll send one along.

Amanada Bishop

Thank you so much for the beautiful wedding cake you made for us, everyone loved the cake and went back for seconds. It was absolutely beautiful and so very delicious! It was exactly as we envisioned it. Looking forward to eating the top layer on our one year anniversary.

Thanks again
Michelle and Arlene Cumby

Lainie, Marjorie & Staff,

Thank you for doing such a nice job on decorating the cake for Lucy’s Christening. We loved it !

All the Best
Elizabeth, Geoff & Lucy

To Lainie & everyone at Sugar Mamas,

Thanks for all your support … and the delicious cupcakes !

The Telegram

IN THE NEWS

Let them eat cupcakes

The Telegram – Published on September 23, 2007
tbm@thetelegram. com

Local woman produces specialty items, gets in on craze that is sweeping New York

Topics : Sobeys , New York City , Mount Pearl , Ontario

Unlike many other bakers in this province, Lainie Stewart Rideout says she has no interest in baking bread, and no desire to learn how to make snowballs.

I wouldn’t even know where to start with that kind of stuff, she said. But cupcakes, I can handle.

Not only can she bake cupcakes, shes made them her life, taking orders and selling in the St Johns area through her website at sugarmamas.ca. Rideout says her company, Cupcake Laine, is this provinces first and only bakery dedicated to cupcakes, and shes hoping to open a cupcake bakery in Mount Pearl in the spring.

Rideout, a native of Ontario now living in Paradise, said shes been baking as long as she can remember, and is known as the go-to person in her family whenever baked treats are needed.

After discovering the cupcake trend in New York City where cupcake bakeries are all the rage had started spreading to Toronto and Edmonton, Rideout decided to test the market here.

My house is filled with my pink Cadillac collectibles and Elvis movies and things like that, and cupcakes just seem to go with it, she said. Like I say on my website, cupcakes take you back to a time when life was simple. I think its the warm and fuzzies you get when mom would bake a whole bunch of cupcakes for your class.

Rideout, with help from her mother-in-law, who was a Sobeys cake decorator for 20 years, and her husband, who is her official taste-tester, bakes and delivers fresh cupcakes for parties, weddings, meetings and other events. Everything is made from scratch within 24 hours of delivery, with ingredients that include imported Mexican vanilla, Belgian chocolate and Dutch cocoa.

Rideout refuses to use shortening or preservatives, and has even adapted some of her recipes to suit vegan diets I think its the fresh ingredients that really make the difference, she said. You can go and buy cupcakes at (grocery stores) or whatever, but its just not the same thing. Its nice to know what youre eating is the good stuff.

Gourmet items

They may give her customers the warm and fuzzies, but Rideouts cupcakes are far more gourmet than those found at school bake sales. Her menu consists of about 20 different flavours, including Smore Please a chocolate cupcake with a marshmallow centre, topped with chocolate ganache and garnished with a chocolate drizzled graham cracker and She Wore Red Velvet, a delectable red velvet cupcake topped with a swirl of rich cream cheese frosting .

Her best sellers are her Republic of Newfoundland cupcakes, pound cake filled with Purity partridgeberry or bakeapple jam and frosted with green, white and pink icing. They were recently featured on a New York-based blog about cupcakes.

I was thrilled to be on that site, acknowledged in the cupcake community, Rideout said.

At $24 a dozen with delivery included, Rideouts cupcakes are cheaper to send than flowers, she said, and have more benefits, including a thank-you kiss that is guaranteed to taste like icing.

Really, instead of flowers, send cupcakes at least then you have a good chance of getting one.

Newfoundland’s Premier Cupcake Bakery

(709) 364-CAKE (2253)

Visited Newfoundland this summer and loved Sugar Mamas ! cupcakes were delicious and the decor takes me back to good times. Cannot wait to visit again !

Dear Lainie,

Thank you for supporting our community theatre group. Your generosity has not gone unnoticed by our cast and crew, not to mention our audience. Enclosed is a copy of the program. Your advertisement was displayed on the inside cover; easily viewed by all audience members.

Dear Lainie & Staff of Sugar Mamas,

Dear Sugar Mamas,

Hi Lainie,

Hi Lainie,

Just wanted to say thanks so much for decorating our cake, it was absolutely beautiful and the icing was delicious, we had lots of compliments on it!

Thank you so much for the beautiful wedding cake you made for us, everyone loved the cake and went back for seconds. It was absolutely beautiful and so very delicious! It was exactly as we envisioned it. Looking forward to eating the top layer on our one year anniversary.

Lainie, Marjorie & Staff,

Thank you for doing such a nice job on decorating the cake for Lucy’s Christening. We loved it !

To Lainie & everyone at Sugar Mamas,

Thanks for all your support … and the delicious cupcakes !

IN THE NEWS

Let them eat cupcakes